Blacklist campaigns are perfect when you run it RON and optimize your campaign. You can exclude for example Site ID’s to optimize your campaign and improve your EPV.

Whitelist campaigns are perfect when you want to create faster some profit. Beside your RON campaign you can create a whitelist campaign where you can bid higher on the more profitable Site ID’s. This method can be very important to scale faster your campaigns and make more profit.

Landing page optimization is very important for the profit that you will make in the end. Are you running already a landing page and its converting or do you have to create a new lander? Please check the optimization tips below:

Landing page optimization tips:

1. 1. Same kind of style for your creatives
      Create one kind of style for your advertisement, landing page and offer.
   2. Landing page speed
      Try to make the landing page code so clean as possible. Check your landingpage also in the country where you will promote it.
   3. Visible CTA
      Don’t let your visitors search for the call to action button.
   4. Social proof
      Show some social proof so that people believe you and will convert.
   5. Trustworthy
      Show the users that you are trustworthy with protection elements.
   6. Give them limited time
      Don’t let them wait and think to come back later.
   7. Outline the features & benefits
      Show the readers your features and benefits so they will convert.
   8. Write a good headline
      The headline is the first thing that someone will see when they visits your landing page. So that headline has to be perfect where you can convince them to read more.

After reading these landing page optimization tips try to make a different LP and run it as a split test. Don’t forget to run the split test correctly and don’t stop the test too soon. Otherwise the data that you will get is not right and you will make a wrong decision with optimizing.

Banner blindness is a well-known term in the online marketing world. Since the first advertisement, a lot of research has been done into the effect of banners. When people see to much of the same kind of banners they get “banner blind”. So for your campaign it’s really important to try new styles and create more than 1 banner for your avertisment. Otherwise your campaign will slowly “die” and the CTR with in the end the CR goes down.

How to avoid banner blindness?

To avoid banner blindness it’s important to constant improve and rotate new kind of banners. It’s logic that if you have 1 best performing banner that you don’t want to mix it with some bad banners. But try to make basic changes to your best banner so you don’t get banner blindness. Some tips to avoid banner blindness:

• Try other colors
• Make small changes to your text
• Try a whole different kind of angle
• Don’t overload your ad with information
• Use sufficient contrast
• Create a prominent CTA

We hope you can get started with these tips to prevent banner blindness.