What does PPI stand for?

PPI will stand for Pay Per Install. That’s an advertising model where you will get payed when a user installs the software. For example: $5 PPI means you will get paid 5 dollar per...

What does CPI stand for?

CPI stands for Cost Per Install. You will see this term mostly when you run app installs. For example an app has a CPI of $4, so for every install you will get $4. Most apps nowaydays have a CPI including some KPI’s (Key Performance Indicators ). You will get...

What does RON stand for?

RON stand for Run Of Network. That will mean that the advertising campaign will be displayed randomly on the whole network. This will give you as advertiser the best insights of the quality of all publishers that are active on that traffic source. Important is that...

What does CPA stand for?

CPA stands for Cost Per Action and will tell you how much you will pay for example an conversion. So that can be a lead, install, mobile subscription, etc. When you are running a CPA campaign you will tell how much you want to pay for a...

What does CPC stand for?

CPC stands for Cost Per Click and it defines how much it will cost when a user clicks on your advertisement. When you start a Push campaign you will pay for the click when a user clicks on your push notification. With a Popunder campaign you will pay for every visit...

What does CPM stand for?

CPM stands for Cost Per Thousand, also called Cost Per Mile. In the online marketing business its used to denote the price of an advertisement by 1000 visits. When you fill in 3CPM you will pay 3 USD for 3000 visits. So when you bid 3 CPM its also 0,003 CPC. The M...