In the affiliate marketing industry you need to spy your competition and be one step ahead of them. But which tool do you need to use? In this blog post we will tell you our top spy tools for the affiliate marketing industry 2021.

What are spy tools?

Spy tools will spy across the internet and find all creatives, landers and offers that people are running in the industry. Affiliate marketing is not an easy business and Spy Tools can help you find new offers and angles faster. Spy Tools are collecting thousands of ads and landers across the internet and put them all in one system. This will help you find the best offers and creatives in every country. This is very important to make a good profit. Because you need to be on top of the game and knowing the best offers for every kind of country and device so you can maximise your profits and outbid your competition.

Why should you use a Spy tool?

– It will save you a lot of time!
– Don’t have to search and ask AM’s about new offers.
– See what the most used creatives are.
– See what landing pages work good
– Which traffic sources are populair for which kind of vertical

How can you see if a spy tool is good?

There are many spy tools available on the market and all with their own features and prices.
First of all you need to think about the ad format you want to run. After selecting the ad format you have to check the features of those spytools and compare them. We have made a list of things that are important to check:

– Good coverage of GEOs and networks.
– The bigger the database of the ad spy tool the better.
– Good results and filter options.
– Creatives should be easy to download.
– Do they have landing pages available?

These are the best affiliate spy tools in the industry

Advertising format	Push, Native & Dropshipping Ads	Mobile, Desktop, Push, Native, Carriers & e-Commerce Ads	Push, Adult, Native, Pop
Ads tracked	3 Million +	700 k+	500 k+
Countries	92	80+	95+
Ad networks monitored	38	10+	10
Download landingpages	Yes	Yes	No
Affiliate network detection	Yes	Yes	No
Favourite ads	Yes	Yes	Yes
Search and filters	Yes	Yes	Yes
CPC history	Yes	Yes	No
Price	$89.99	$129	$49
	Visit Anstrex	Visit Adplexity	Visit Spypush

Spy tools are important for you as affiliate to stay on top of your competition. It will give you the right insights into what’s going on in the industry to make decisions for your business. Don’t forget to check what kind of downloading options there are available and how many ad networks + GEOS they cover. Good luck with finding the right tool so you can promote some new winning angles!

We all want to start this new year well! So let’s talk about the verticals that convert well these first months. Together with Gotzha, we made a list with some well-converting offers you can try this first quarter of 2021.

Most people have their own health goals for this new year. Make use of that and try some KETO campaigns for example. People are more and more at home because of COVID. So Antivirus software and streaming offers are very popular these days. When they are at home they are also more downloading stuff online so they need a VPN for protection. Besides that, the Playstation 5 sweep is converting very well too!

1. Health

Traffic: Push traffic, Inpage push traffic
GEOS: FR
Angle: “Stay healthy and start this year good!”

2. Streaming

Traffic: Popunder, Push and Inpage push
GEOS: Worldwide
Angle: “Watch the latest movies for FREE!”

3. Antivirus

Traffic: Push and Inpage Push
GEOS: US, BR, MX
Angle: “Protect your family and PC from viruses”

4. Sweeps

Traffic: Push and Inpage Push
GEOS: CA
Angle: “You’re selected to win the PS5!”

5. VPN

Traffic: Push traffic, Inpage Push traffic and Popunder
GEOS: US, UK, CA, AU, IT, NL, DE, FR, JP, BR
Angle: “Protect your mobile from scams!”

Try one of those offers from Gotzha and create your push and inpage push campaigns at our platform so we can start this year well!

Create your campaigns now

1. The headline has to be unique

Understand the audience you will target before writing a headline. Your headline has to be unique, powerful and clickable. If you fail with your headline everything else will be much less effective too and you will waste a lot of money.

2. Be very specific

People has to know what they will get and if it fixes their problems or answers their questions after seeing the headline. It can be possible that you want to mask your purpose of the content they will get to see. In that case it’s important to use power words and strong adjectives in your headline. That will trigger the reader more to click on the headline.

Emotional adjectives:
* Effortless
* Painstaking
* Fun
* Free
* Incredible
* Essential
* Absolute
* Strange

3. Include a power word

Keep the language simple and easy to read so you get their attention. Use power words to try turning your headline into a call to action. Use words like “Try”, “Click” or addressing the reader directly by using the word “You”.

Some of the rationales that you can include in your headlines:
* Reasons
* Principles
* Facts
* Lessons
* Ideas
* Ways
* Secrets
* Tricks
* Tips

4. Use a sense of urgency

Urgency is not only important for your headlines but also for the products or services you promote. Effective marketing boils down to creating a fear of losing out on an amazing deal.

Some words you can use for urgency:
* Now
* Too late
* Fast
* Quick
* Hurry
* Rapidly
* Never
* Seconds
* Again
* Over
* Instant

5. Your headline has to be useful

When you make your headline useful, people will understand why it’s interesting for them to click. Some keywords to describe “useful”; ractical, helpful, valuable, informative, worthwhile, beneficial, advantageous and so on. In the end it’s important that the readers problems can be solved.

Trigger words you can use:
* Why
* What
* When
* How

6. Leave an air of mystery

You need to give the reader a reason to click on the headline so they will get their answers on your landing page.

Example headlines to leave an air of mystery:

• 17 Facts You Won’t Believe Are True – via Buzzfeed
• Three Job Interview Mistakes You Think You Avoided But Actually Didn’t – via Fast Company
• Earthworms are more important than pandas (if you want to save the planet) – via The Conversation
• 7 Reasons the Best Employees Quit, Even When They Like Their Job – via Inc.
• Here’s Why You Should Never Get Up To Pee In The Middle Of The Night – via Little Things

7. Use a odd number when possible

Several research studies have shown that headlines with numbers tend to generate 73% more social shares and engagement. It’s a “brain candy“ for people to read numbers in headlines. The brain seems to believe odd numbers more than even numbers. Odd numbers also seem to help people digest and recall information more easily.

8. Max 10 words and less than 60 characters:

People scan headlines before clicking them to read more. That’s why you have to make it easy for people to scan your headline and make it powerful so you grab their attention. Try to create headlines with not more than 10 words and less than 60 characters so its easy to read.

9. Your aim is to get people to click

Don’t forget that in the end you need people to click on your ad! With the tips we gave above we hope you will understand how you let them click on your ad without giving too much information. Keep in mind that you need to trigger them to click and give them a reason to read more.

We hope this blog post was helpful and it will generate more revenue for your campaigns. That we gave you the best tips for writing powerful headlines that will convert and giving you the best CTR! As you now know it will improve your advertising campaigns and make you more profitable. Use these tips and split test all kind of headlines to let the data tell you which headline is the best.

We live in a society where everything has to go fast. This also applies to the speed of websites. Not only because this is pleasant for the person scrolling on the website, but also for your conversion rates. Curious why website speed is so important for your business? Then read on!

A slow website will cost you conversions

The speed of your website has a major influence on performance. For that reason, speed optimisation is one of the most important trends that you can follow. Users expect a website to be fast, especially now that we are becoming more digital and expect service to be delivered immediately and without errors. Does it take too long to load the website? Then there is a good chance that you will lose the user. Not investing in a fast working website literally means that you don’t care about your potential customers. So remember: a much faster competitor is just one click away from you. Therefore make sure your website is running at full speed and speed!

Fast websites are simply more user-friendly. Nobody wants to waste time on slow-loading websites. Several studies show that there is a connection between website speed and the conversion rate: the faster the website, the higher the conversion rate. Research by an AI healthcare software company, for example, found that a web page that loaded in 2.4 seconds had a conversion rate of 1.9%. With only +0.9 seconds (3.3) this had already dropped to 1.5%, with another +0.9 seconds (4.2) this was 1% (or, one-third less conversions!) And again +1.5 seconds (5.7), this was 0.6%. With a little more than a double loading time, the conversion rate was therefore more than 3 times lower! (source: Cloudfare)

The importance of mobile speed

Another important detail that should not be overlooked is mobile speed. Already in 2016, Google announced that it would attach more value to mobile versions of a website. Mobile speed is a part of this. Below a number of important figures regarding mobile speed:

• Google recommends keeping the mobile loading time below 2 seconds, but preferably within the second.
• More than half of the users (53%) tend to leave the website if the loading takes longer than 3 seconds.
• If your mobile website is fast, you will be rewarded. Research has shown that fast websites (5 seconds) have a bounce rate that is up to 35% lower and the average session duration is 70% longer than websites that load slowly (19 seconds).

How fast is your website?

A good tool to measure the speed of your website is Google PageSpeed Insights. The tool measures your website on a number of points and thus gives you a concrete overview with positive and negative points. You get a final score of 0 to 100 where everything below 50 is insufficient, between 50-89 on average and everything above 90 is good. You get separate results for your mobile or desktop website.

Another handy tool from Google is “Think with Google“, where you can compare your mobile speed with the rest of the world. You will then see how quickly your mobile website loads and how you score compared to others. At the bottom of the page you will receive personalised advice. If your website scores quite quickly, for example, you get the suggestion to compare your website speed with your competitors. If there is still much to be gained, you can enter a custom URL to see which pages slow down your website. You can also request a free report.

How do you increase the speed of your website?

There are a few quick tips you can use:

• Use a good quick web hosting
• Optimize images, make they aren’t bigger or higher quality than they have to be
• Limit the number of plugins
• Make use of caching
• Minify your JS and CSS files
• Minimize the number of redirects
• Use asynchronous resources when you can
• Activate compression (gzip) on your server

The end of the year is already in sight and therefore it is time to look ahead and see what online marketing trends we expect are awaiting us in 2020.

There will be changes to push notifications

Currently push notifications are the wild west of the online marketing industry. Google Chrome and Mozilla Firefox have recently announced that they will make changes to requests for permission for push notifications via the browser. This is to improve the user experience when visiting websites that use this.

We do not yet know exactly when in 2020 and what will change, but what we do know is that it is a good idea to make as much use as possible of the current state of affairs and that as soon as there are changes we will respond immediately.

Personalization becomes necessary

Personalized marketing is what it will be all about in 2020. Consumers are tired of seeing everyday advertisements that have nothing to do with them. They change channels when advertisements shown on tv and pay for music streaming services to avoid advertisements. Traditional advertising is becoming less and less effective.

Personalization is really the future for digital marketing. And that is what consumers expect today. A recent study even shows that 79% of consumers feel frustrated when the content of advertisements is not adapted to them.

Interactive content will be more important

Interactive content marketing means that you use the content to engage your audience based on their participation. It is like a conversation in which you do not have to actively participate. Buyers are looking for interactive online content and by 2020, content marketing will change direction. AR / VR, 360 ° video, quizzes and surveys are just a few examples of interactive content.

Interactive content will be one of the most important marketing trends of 2020 for a number of reasons:

• It is new and original
• It gives visitors a reason to stay on the page
• It has a high share rate (almost everyone shares the results of a – often meaningless – quiz, such as “What is your spirit animal?”)
• People love interaction!

Automation will make things easier

The days of simple campaigns that run profitably without optimization are unfortunately far behind us. What was initially discouraged is now developing into something that will ultimately become indispensable. Noviclick will therefore be involved in 2020 with the development of various automation integrations that will make it easier to optimize campaigns and increase profit margins. Think of automatic bidding strategies, targeting and even ad creation.

Influencer marketing will continue to lose power

We already noticed this year that influencers are starting to lose their strength. The clearest example of this is perhaps the influencer with more than a million followers who did not even succeed to sell 36 of her self-designed t-shirts.

It’s not only that people are getting tired of influencers, also the recent move of Instagram to test the hiding of number of likes on a large scale could be a prelude to a major development with a lot of impact. Because where do advertisers look when choosing Influencers? Their reach, the amount of interaction with their messages. In short, their degree of popularity. The moment that Instagram (and later Facebook too) continues to hide the number of likes in a message, it becomes much more difficult for advertisers to determine who they should work with to get the right reach.

Higher resistance against Facebook and Google

Facebook and Google have dominated the internet for years, they are unknowingly influencing lives and behavior in more and more ways. But we are getting to a phase where people seem to become increasingly aware of this. This year we already noticed more complaining than before on Facebook and we think this trend will continue.

On the advertiser side the strict compliance rules and unfair banning of accounts without warning or reason will continue to make it almost impossible to run a steady business that depends on Google or Facebook ads.

Popularity of voice search

Voice search is still in its infancy, but is now rapidly gaining popularity. Google is expanding their market share with Google Home and more devices are getting Google voice assistant.

Some trend watchers expect that by 2020 half of all searches will be made by voice, which will make an impact to the advertising industry. The keywords for searching in google will change and long tail keywords are more important. Keywords like “how”, what” and “best” are popular with voice search. Beside Google is Siri also expanding their market and which makes voice search something we can no longer ignore in 2020.

Conclusion

In 2020 we will see regulation for push notification advertising. In addition, personalized and interactive content is becoming increasingly important. Through automation, maintaining and optimizing campaigns will become easier. Influencers, Google and Facebook will lose market share, but in contrast voice search will take major steps.