The Push Notification technology was introduced to the market in the early 2000s and remains the most important communication channel between the app / website and the user. Nowadays the technology has been further developed for advertising and marketing purposes to a much larger audience than any mobile app could ever collect. Since then, web push traffic has become one of the fastest growing segments of the paid advertising market. In 2018 we witnessed both explosive and sustained growth in the push traffic market, which reached around $300 million.
Push notification trends
OS & Platforms for push traffic
Android has the dominant position in the list of mobile OS, while Windows is an absolute leader in the field of desktop.
This fact can be surprising, taking into account the huge market share of Apple products. Currently, developers and publishers are confronted with multiple complications when it comes to web push notification technology on iOS.
Where is our push traffic coming from?
We collect on all kind of websites our push subscriptions. People that are subscribed can easily unsubscribe so they don’t get any push advertisement anymore.
How to start with Push traffic
Push traffic is an advertising method that represents the future of digital advertising, because it combines the benefits of display advertising, email and sms marketing. With impressive benchmarks, a wide global range, push traffic has everything needed to reach a large audience and grow from year to year.
Some benefits of push traffic:
- User receives a notification
- Pay per click from $0.001
- Worldwide reach
- Desktop, tablet and mobile
- Immediately deployable
What kind of verticals work with push traffic?
We made a list of the most populair niches for push traffic. In general you can try every kind of vertical for push traffic.
- VPN
- Antivirus
- E-commerce
- Games
- Nutra
- Subscriptions
- Mobile
- Betting
- Gambling
- Dating
- Finance
- Sweepstakes
- Binary options
Start a test pilot on push traffic with Noviclick. The minimum deposit is 50USD and we can advise what is wise in terms of budget and creatives to use for your campaign.
Start your first campaign!