Campaign Overview:

Noviclick ran a campaign promoting the TotalAV offer on push traffic from 1st May to 1st June. The campaign targeted desktop traffic across all browsers and focused on specific geographies, including GB, AU, CA, IE, NZ, BE, SE, NL, FR, AT, SG, and DE. The goal was to generate high-quality installs and drive sales for the TotalAV product.

Campaign Statistics:

• • Total Clicks: 123,655
  • Impressions: 35,861,232
  • Installs: 1,386
  • Sales: 55
  • Cost: $5,926.77
  • Revenue: $8,250.00

• Profit: $2,323.23

Campaign Strategy:

Noviclick aimed to maximize the effectiveness of the TotalAV offer by leveraging push traffic from desktop devices. By targeting a wide range of geographies and browsers, the campaign sought to reach a diverse audience and optimize the conversion potential. The push traffic format provided an opportunity to engage users directly, delivering concise and compelling messages about the TotalAV product.

Results and Analysis:

The campaign achieved positive results across various key performance indicators. With a total of 123,655 clicks generated from 35,861,232 impressions, the campaign demonstrated an impressive click-through rate. This indicates that the ad creatives and targeting strategies effectively captured the attention and interest of the target audience.

Despite the campaign’s cost amounting to $5,926.77, the generated revenue of $8,250.00 resulted in a profit of $2,323.00. This showcases the campaign’s profitability and demonstrates its ability to generate positive return on investment (ROI). The 55 sales that were generated from 1,386 installs further validate the effectiveness of the campaign in driving conversions.

The targeted geographies were chosen strategically based on their potential market size and the relevance of the TotalAV product. By focusing on countries such as GB, AU, CA, and DE, Noviclick ensured that the campaign reached audiences with a strong interest in TotalAV’s offerings. Additionally, targeting specific browsers and desktop traffic allowed for a more streamlined approach to reach users who were likely to engage with the promotion.

Key Takeaways:

• The TotalAV offer campaign on push traffic yielded positive results, generating a profit of $2,323.00.
• The campaign achieved a high click-through rate, indicating the effectiveness of the ad creatives and targeting strategies.
• Targeting specific geographies and browsers helped reach a relevant and engaged audience.
• The campaign successfully generated 55 sales from 1,386 installs, demonstrating its ability to drive conversions.
• Push traffic from desktop devices proved to be an effective channel for promoting the TotalAV offer.

Don’t wait too long and start direct with promoting this offer. You can find the offer in our offer wall.

In some cases, you need to improve your Analytics profile with more traffic and lower your bounce rate. In this case study we will show you how to lower your bounce rate and boost your daily traffic in your Google Analytics profile.

Before

Here you can see our Google Analytics profile before buying PV/TOS traffic. As you can see there are around 20 daily users and the bounce rate is 87.7%. We want to improve the amount of users that are visiting the website and lower the bounce rate to get better statistics in Google Analytics.

Buying PV/TOS traffic to improve our Analytics profile

To improve our statistics in Google Analytics we will buy PV/TOS traffic. We will show you the campaign settings that we used below:

Campaign settings:
Ad Format: PV/TOS traffic
Pricing Model: CPC
Bid: $0,002 ($2CPM)
Categories: Mainstream
Countries: The Netherlands
Device Types: All
Operating Systems: All
Browsers: All
Period: 2022-09-26 – 2022-10-01

Results

With this campaign we improved our daily users from 20 to around 100 daily users and lowered the bounce rate to 48.37%. We did this with a total budget of $1.61 for 7 days, see the statistics below.

Conclusion

Creating an campaign takes around 1 minute and after that it will improve your statistics after enough traffic. So it’s a really easy method for people that want to improve their website statistics in Google Analytics and is therefore definitely recommended.

As you may know, we are testing new offers on our platform to inspire you running more different campaigns at Noviclick. This time we tested a browser extension in Australia. We tested this offer on our premium Popunder traffic. With an offer test we send a small amount of traffic to the offer so we can show you easily some results. We hope this test will inspire you to test this offer and maybe more that are available in our offer wall.

Summary

Ad Format: Popunder traffic

Vertical: Browser extensions
Country: Australia (AU)
Period: 2022-06-18 – 2022-07-18
Offer: Adblocker Extension from: Noviclick
Prelanders: No prelander
Payout: 0.90/0.80 (when you run it on our platform you will get the highest payout)

Total Spent: $95.04
Total Revenue: $118.10
Total Conversions: 136
Profit: $23,06
ROI: 24.26%

Campaign settings

Ad Format: Popunder traffic
Pricing Model: CPC
Bid: $0,02 ($20CPM)
Categories: Mainstream/Adult
Countries: Australia
Device Types: Desktop
Operating Systems: All
Browsers: Chrome & Edge
Traffic type: Premium traffic

Creatives

Because it’s a popunder campaign you don’t need any creatives.

Noviclick stats

As can be seen in the statistics below the offers is running positive ROI. This campaign is running a positive ROI without optimizing anything, so there are a lot of opportunities.

Conclusion

There is still a lot potential for browser extension offers with popunder traffic, the next step would be to scale the campaign with a whitelist. Also, some optimizations can be made with excluding site id’s to increase the ROI even further. Beside the optimizations this offer is also available for more GEOs: CA, GB, US and now also for Firefox. When we started running this offer it wasn’t available for Firefox and other GEOs.

We are testing our offers from the offer wall and for this test we used a mobile content offer in Portugal. It’s a PIN submit and working for all carriers and Wifi traffic in Portugal. We tested this offer on mobile push traffic with an antivirus angle. With an offer test we send a small amount of traffic to the offer so we can show you easily some results. We hope this test will inspire you to test this offer and maybe more that are available in our offer wall.

Summary

Ad Format: Push Notifications

Vertical: Mobile content
Country: Portugal (PT)
Period: 2022-03-17 – 2022-04-11
Offer: Portugal – Mobile content – AV from: Noviclick
Prelanders: AV-Mobile-Clean (see offer wall)

Total Spent: $7,91
Total Revenue: $9,45
Total Conversions: 8
Profit: $1,54
ROI: 19%

Campaign settings

Ad Format: Push Notifications
Pricing Model: CPC
Bid: $0,041
Categories: Mainstream/Adult
Countries: Portugal
Device Types: Mobile
Operating Systems: All
Browsers: All
Mobile Carriers: All
Subscriber age: All ages

Creatives

For this campaign we used the Antivirus angle. Ask your AM for the creatives. When you will run this campaign it is always advisable to test multiple banners and rotate them regularly to prevent banner blindness.

Noviclick stats

As can be seen in the statistics below the offers is running positive ROI. This campaign is running a positive ROI without optimizing anything, so there are a lot of opportunities.

Conclusion

There is still a lot potential for mobile content offers on push traffic, the next step would be to scale the campaign with a whitelist. Also, some optimizations can be made in with the subscriber age and banners to increase the ROI even further.

For this Case Study multiple SOI (single opt-in) casino offers were tested in South Africa. SOI offers usually have a lower payout but higher conversion rate which makes it easier to optimise your campaign. South Africa is one of the hidden gems in media buying as there is a lot of traffic available for fairly low prices, so if you can find the right offers it’s definitely worth a test.

Summary
Ad Format: Push Notifications
Vertical: Casino
Country: South Africa (ZA)
Period: 2019-09-01 – 2019-10-15
Offers:

• ZA – Tiltwin – Magic Red -100 spins bonus – Capped – #1752 from Gotzha
• ZA – Casino – Europacasino – CPL – SOI – Capped – #1126 from Gotzha
• Tiltwin Single Optin from iBex Network

Prelanders: none (direct linking)

Total Spent: $937,31
Total Revenue: $1504,17
Total Conversions: 1321
Profit: $566,86
ROI: 65%

Campaign settings
Ad Format: Push Notifications
Pricing Model: SmartCPC
Bid: $0,02
Categories: Mainstream
Countries: South Africa
Device Types: All
Operating Systems: All
Browsers: All
Mobile Carriers: All

Creatives

For this campaign casino and win-related images have been used. It is always advisable to use inviting images that are related to the offer. Emojis are used in the text because this attracts attention and often increases the CTR.

Noviclick stats

As can be seen in the statistics below, the performance is clearly better on Android than on Windows. This is probably due to the fact that the landing page was better optimised for mobile users. Looking at the banners you can see that banner 1 shows the best results, almost 20% better than the other banners. For this reason it is always advisable to test multiple banners and rotate them regularly to prevent banner blindness.

Network stats

Below screenshots from the affiliate networks can be seen for verification.

Conclusion
There is a lot potential for casino offers in South Africa on push traffic, the next step would be to find more offers and scale the campaign. Also some optimisations can be made in campaign targeting and banners to increase the ROI even further.