Banner blindness is a well-known term in the online marketing world. Since the first advertisement, a lot of research has been done into the effect of banners. When people see to much of the same kind of banners they get “banner blind”. So for your campaign it’s really important to try new styles and create more than 1 banner for your avertisment. Otherwise your campaign will slowly “die” and the CTR with in the end the CR goes down.
How to avoid banner blindness?
To avoid banner blindness it’s important to constant improve and rotate new kind of banners. It’s logic that if you have 1 best performing banner that you don’t want to mix it with some bad banners. But try to make basic changes to your best banner so you don’t get banner blindness. Some tips to avoid banner blindness:
- Try other colors
- Make small changes to your text
- Try a whole different kind of angle
- Don’t overload your ad with information
- Use sufficient contrast
- Create a prominent CTA
We hope you can get started with these tips to prevent banner blindness.