Push Notification ads
With Push notification ads you can deliver short, personalised messages to your target audience across multiple platforms and devices, ensuring engagement even when they’re not browsing.
What is a push notification ad?
A push notification ad is a type of online advertising that sends clickable messages directly to a user’s device, such as a smartphone or desktop computer. These messages usually contain text and images and are delivered to users who have opted-in to receive them. Push notifications are a powerful tool for engaging with your audience and driving traffic to your website or mobile app, making them a valuable addition to any digital marketing strategy. The quality of push clicks, also known as “push traffic”, is typically much higher than that of other formats like popunder traffic. This can be attributed to the fact that users actively decide to engage with the push advertisement, indicating a genuine interest in your product or service.
Why use push notification ads?
Push notifications are a highly effective way to reach and engage with your target audience. By sending clickable messages directly to a user’s device, you can capture their attention and drive traffic to your website or mobile app. Additionally, push notifications have a high open rate and can be delivered in real-time, making them ideal for time-sensitive promotions or announcements. Overall, push notifications are a valuable addition to any digital marketing strategy.
How to buy push notifications?
Advertisers can buy push notifications in a process that is similar to purchasing banner or display ads. Just like with display ads, push notifications require the creation of a visually appealing “creative”, which typically includes an icon, a catchy title, and a compelling description. This creative is crucial because it is the first point of contact and the main factor influencing whether a user clicks on the notification or not.
Purchasing push notifications differs in the payment model compared to some other ad types. Instead of paying for each impressions, where the cost is based on the number of times the ad is shown, advertisers buying push notifications generally pay per click (CPC). This means that the advertiser only pays when a user actively clicks on the push ad, ensuring that the advertising budget is only spent on users who have shown active interest in the ad. When creating a push campaign on Noviclick we encourage you to try at least 3 different variations of a creative, and optimise your creatives based upon the results. You can manage multiple creatives conveniently within a single campaign, eliminating the need for separate campaigns. It can be important to periodically introduce new creatives to your campaign to combat a phenomenon known as “banner blindness”. This practice ensures your advertisements remain engaging and noticeable to your audience.
High Quality Push traffic
We filter our traffic with our advanced fraud filter system to give you the highest possible traffic.
Adequate support at Skype or Telegram
Communicate easily on Skype or Telegram with your account manager.
Transparent about the quality
We show the amount of suspicious visits in our stats panel and try to sell the best quality traffic.
User-friendly and fast dashboard
Our platform is easy to manage and fast so you can optimize your campaigns in a few clicks.
Automatic refunds for suspicious traffic
When we saw it’s a suspicious visit we will refund you directly.
Advanced targeting options
We have advanced targeting options to target your perfect audience.
No bonuses but a constant low margin
We don’t have bonuses or promo’s to take a constant low margin.
Fast development of feature requests
Do you have a new idea for our platform? Message your AM and we will check if we can implement it.
What targeting options are available for push traffic?
Push notifications have become a popular and effective advertising format for reaching users across devices, especially on mobile. When it comes to targeting options for push notifications, there are several strategies that advertisers can employ to maximize their reach and impact.
- Country / Regions / Language:
This allows advertisers to target users based on their location or language. By targeting users in specific geographic locations, advertisers can tailor their messaging to be more relevant to the user’s location.
- Device / Operating system / Browser:
Advertisers can target users based on the device they are using to access the internet. This allows advertisers to tailor their messaging based on the user’s device and ensure that the push notification is optimized for that particular device.
- Mainstream & Adult:
Mainstream and adult targeting are two distinct categories of targeting options for online advertising campaigns.
- Mobile Carriers or IP ranges:
This allows advertisers to reach users who are accessing the internet from specific carriers or within specific geographic areas.
- Subscriber age:
Target users based on how long the users are subscribed in the database.
Best verticals to advertise with push notification ads
Software & Utilities
Flexible payment options
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“ Noviclick is one of my go-to sources of push traffic. I've had many successful campaigns there because their platform is AWESOME and it makes optimizing their great converting traffic EASY! “
“ I cannot recommend Noviclick enough! I use their pop and push traffic a lot and with their good support I'm able to scale my campaigns easily. “
“ I can confidently say that Noviclick is my #1 advertising platform, with their account management team on top of every detail. They are always around and ready to help to reach our KPI's. “