Labels are flags that can be added to a campaign url or creatives and limit the traffic the campaign is eligible for. This is because some of our premium publishers don’t allow the use of specific wording or brand names.
How to know if a campaign or creatives has any labels?
After a campaign has been approved, and it has any labels they are displayed below the URL field and in the creatives table.
Tip: on a campaign with multiple creatives it’s possible to have creatives with and without labels to get the maximum out of each publisher
Which labels are there?
Labeled as “Brand”:
- Brand logos including spelled wrong
- Don’t talk in behalve of the brand
- Messages from postal services
- Imitation of interfaces of well-known sites
Labeled as “False-claim”:
- Scary offers or landing pages like: ”you have an virus”
- Fake system update messages like “you have (3) messages”
- Your phone has been paid. Claim it now
- Landing pages focused on collecting subscribers
- Celebrities or politicians names for fake news
Labeled as “Sexual” (only applicable to mainstream campaigns):
- Creatives, offers or landing pages that have sexually provocative content like
“do you want to fuck?” - Full and partial nudity, sex toys, images of sexual intercourse, genitals, masturbation
Examples:
| Text or Icon | Label | Solution |
| Post Office: (1) Notification
Package is ready for pickup. Click here. |
False-claim | Check your inbox.. Click here for a new Samsung S20. |
 |
Brand |  |
| You have won an iPhone | False-claim | You may win an iPhone |
| Your PC is infected with viruses | False-claim | Your PC May be infected |
 |
Brand |  |
| (1) New message | False-claim | Check your messages |
| Do you want to fuck? | Sexual | Do you want to chat? |