CPA stands for Cost Per Action and will tell you how much you will pay for example an conversion. So that can be a lead, install, mobile subscription, etc. When you are running a CPA campaign you will tell how much you want to pay for a conversion.
CPA stands for Cost Per Action and will tell you how much you will pay for example an conversion. So that can be a lead, install, mobile subscription, etc. When you are running a CPA campaign you will tell how much you want to pay for a conversion.