At Noviclick we don’t just add any offer to our offer wall. We think it is important to distinguish ourselves from all networks with thousands of non-working offers and only show offers that have been proven to work on our traffic. That is why we have a special procedure for adding CPA offers.

1. Create an account at: https://panel.noviclick.com/register?utm_source=CPA
2. Set up a conversion postback for your account
3. Create a campaign for the offer(s) you would like to place in our offer wall
4. Deposit a minimum amount of $50 into your account
5. As soon as your campaign has 10 conversions we will check the potential for our advertisers and see if we can add it on a CPA basis to the offer wall.

After these steps there is a big chance that many users on our platform will test your offer. They know we only add converting offers to the offer wall, so when we add new offers it’s more likely that they want to test them.

To prevent overspending your budget we start slowing down your campaign when things start to get tight. There are a couple of formulas we use to slow down your campaign on forehand.

Partially slowed down: 30-50% less traffic

• Based on your daily spending you would run out of account balance later today.
• 90% of daily campaign budget reached for push

 Heavily slowed down: 80-90% less traffic

• 99% of campaign budget reached.
• 95% of daily campaign budget reached for popunder
• Based on your daily spending you would run out of account balance within a couple of hours.

Seeing the turtle next to your campaign means the campaign is currently being slowed down. Your campaign is not running on full potential and we recommend you to increase your budget caps or account balance. For further assistance or questions please contact your account manager.

Create custom audiences at Noviclick. There are many possible reasons why you would want to create custom audiences. For example, do you have a niche where specific site id’s always perform well? Add these site id’s in a custom audience and target them easily when creating a new campaign. Or do it the other way around and put site id’s in your custom audience that perform a little bit less so you can blacklist them for every campaign!

How does it work?

1. Go to audiences and create a new audience by adding site id’s.
2. Create or edit a campaign and add a custom audience. You can also combine multiple custom audiences and site id’s!
3. Save the campaign and you will whitelist or blacklist your audience

What can you use a custom audience for?

• Create a general audience that converts well
• Create an audience that converts well in a specific niche
• Create an audience you want to retarget
• Create an audience with site ids you’d like to exclude

If you have questions about creating custom audiences. Please contact your AM!

Postback’s are used to fire conversions to a platform. At Noviclick you can find your postback when creating a campaign. When you install our postback it will fire conversions to our platform so you can look better into the statistics and see how you can optimize our traffic. Beside that our account managers can help you with finding sweet spots.

This is how our postback looks like:
https://panel.noviclick.com/postback?cid={externalid}&payout={payout}&key=yourpersonalkey

Explanation of the postback:
The parameters {externalid} and {payout} can be different in every tracking platform. So it’s also possible that you need to use: ##CLICKID## instead of {externalid}
{externalid} : Here will come your external id or click id. So your tracker will give you the right parameter.
{payout} : The payout will be displayed here.
personalkey : You can find your personal key when creating a campaign.

How the postback can look like when it will fire a conversion:
https://panel.noviclick.com/postback?cid=8439394&payout=12.5&key=923847478

Noviclick prohibits the promotion of products or services in the following categories:

Strictly prohibited:

• Fake virus, “scan alerts” or “technical support“
• Malware, phishing or other harmful codes / software
• Illegal, prescription, or recreational drugs
• Alcohol or tobacco
• Offensive, abusive or hate-mongering content
• Auto-downloading of software or apps
• Offers with automatic dialing of phone numbers and phone calling
• Marketing materials that are protected by copyright and trademark laws
• Landing pages that exploit the vulnerabilities in a browser

Noviclick also reserves the right to reject any content for any reason at our sole discretion. Please note that campaigns are continually reviewed by our staff and an active campaign can be suspended at any time. If, after approval, a campaign was modified in a way that does not follow our Guidelines, your account could be suspended or terminated.

We also have labels for some of our more strict publishers

Labeled as “Brand”:

• Brand logos including spelled wrong
• Don’t talk in behalve of the brand
• Messages from postal services
• Imitation of interfaces of well-known sites

Labeled as “False-claim”:

• Scary offers or landing pages like: ”you have a virus”
• Fake system update messages like “you have (3) messages”
• Your phone has been paid. Claim it now
• Landing pages focused on collecting subscribers
• Celebrities or politicians names for fake news

Labeled as “Sexual”:

• Creatives, offers or landing pages that have sexually provocative content
• Naked images, Sex toys, Masturbation

Find more infomartion about this on the labels wiki page.

Labels are flags that can be added to a campaign url or creatives and limit the traffic the campaign is eligible for. This is because some of our premium publishers don’t allow the use of specific wording or brand names.

How to know if a campaign or creatives has any labels?

After a campaign has been approved, and it has any labels they are displayed below the URL field and in the creatives table.

Tip: on a campaign with multiple creatives it’s possible to have creatives with and without labels to get the maximum out of each publisher

Which labels are there?

Labeled as “Brand”:

• Brand logos including spelled wrong
• Don’t talk in behalve of the brand
• Messages from postal services
• Imitation of interfaces of well-known sites

Labeled as “False-claim”:

• Scary offers or landing pages like: ”you have an virus”
• Fake system update messages like “you have (3) messages”
• Your phone has been paid. Claim it now
• Landing pages focused on collecting subscribers
• Celebrities or politicians names for fake news

Labeled as “Sexual” (only applicable to mainstream campaigns):

• Creatives, offers or landing pages that have sexually provocative content like
  “do you want to fuck?”
• Full and partial nudity, sex toys, images of sexual intercourse, genitals, masturbation

Examples:

Text or Icon	Label	Solution
Post Office: (1) Notification Package is ready for pickup. Click here.	False-claim	Check your inbox.. Click here for a new Samsung S20.
	Brand
You have won an iPhone	False-claim	You may win an iPhone
Your PC is infected with viruses	False-claim	Your PC May be infected
	Brand
(1) New message	False-claim	Check your messages
Do you want to fuck?	Sexual	Do you want to chat?

In this article we explain how to create a campaign on Noviclick. We also give a number of tips and tricks to make the campaign run as successfully as possible.

Campaign name

Choose a name that reflects the campaign settings as clearly as possible. A commonly used format is: country code – product/vertical – device type. So for example: US – Amazon – Desktop or NL – Dating – Mobile.

Ad format

At Noviclick we currently have three different ad formats: Popunder, Push and In-page push. Popunder traffic means a visitor is redirected directly to a landing page and is mostly used for campaigns with a broad targeting. Push and In-page push traffic is more expensive but because it works with banners and is only paid for per click it can be used for more specifically targeted campaigns. That being said it is always a good idea to test multiple ad formats on a campaign and compare the results.

Budget & bid

We have two different pricing models, CPC and SmartCPC. CPC means we exactly bid the entered bid, with smartCPC our system tries to find the most optimal bid spot.

Below the bid input field the top bid and average bid for the campaign are displayed. When any changes are made to the targeting these numbers are updated automatically. We usually suggest to start with a bid of at least around the average bid, as bidding below this usually results in a low amount of traffic.

When using budget limiting in your campaign it is advised to use a daily budget of at least 3 times the average conversion value and a total budget of at least 10 times the average conversion value. if lower limits are chosen, the data collected is usually not significant.

Url & tokens

When adding your campaign URL it’s always important to check a few things:

• Does it work?
• Does it not have any VirusTotal flags?
• Is the page load time below 5 seconds?
• If the campaign is targeting mobile/tablet users: is it responsive?

Tokens can be added to the URL for extra performance tracking possibilities. The most important one is the {site_id} token to track the performance per site. If there is no tracker being used the following parameters can be added to the URL for tracking in Google Analytics: ?utm_source=noviclick&utm_medium=cpc&utm_campaign={campaign_id}&utm_term={site_id}

Conversion postback

Setting up the conversion postback is highly recommended. This makes the conversion data directly visible in the statistics and optimising campaigns much easier.

Categories & countries

One or multiple countries can be chosen for a campaign. If the campaign needs worldwide traffic the ‘Global’ option should be selected.

The option to select a category is only available for popunder campaigns at this moment. On (in-page) push campaigns only mainstream advertisements are allowed. The mainstream category does not allow any form of nudity, however sexy things are allowed.

Creatives

This option is only available for push and in-page push campaigns as popunder campaigns are redirected directly to a campaign URL.

It is advised to always split test at least two different creatives in a campaign. A new creative can be uploaded or a previously used creative can be loaded from the banner library. Before choosing or adding a creative it should be made sure that there is no mismatch between the language of the text in the banner and the language being spoken in the countries that are targeted.

Special targeting

The special targeting options can be used to narrow down the campaign reach. Leaving any of this fields empty will target all of the available options.

Time targeting

Time targeting is mainly for promotion where opening hours apply. For example, a call center that is only open on weekdays from 9 am to 5 pm. This option eliminates the need to manually pause and resume the campaign, which saves a lot of time and effort. Clicking the weekdays or hours will select or deselect the entire row.

Optimisation

Two types of campaign optimisation are available: blacklists and whitelists. With a blacklist campaign, no traffic is received from the entered site IDs. With a whitelist this is exactly the other way around and traffic is only received from the entered site IDs. Site IDs can be entered comma or line-separated.

We have our own websites and publishers but also traffic from partners that we resell. In the end we want to give you the best quality traffic with our own fraud filter solution. We filter all the traffic with our advanced fraud filter system. We will show for every Site ID the amount of suspicious visits. This will give you the opportunity to buy only the best quality traffic and exclude bad Site ID’s before spending to much money on it.

The mainstream categories:

• Downloads
• Food
• Games
• Health
• News
• Sport
• Streaming
• Viral

The adult categories:

• Tube
• Dating
• Adult shops

When you check your statistics you can see at every Site ID a percentage of suspicious visits. After enough traffic at our platform will block them automatically (see the red icon), but in the mean time its good to know when you can block them by yourself. If a Site ID has more then 50% suspicious visits and the CPM is the same as your bid you can choose to block it after an XX amount of visits.

Don’t need to block based on suspicious visits:
If your CPM is much lower than your bid you will get refunded for the suspicious visits.

At the moment we use five kind of payment methods; Paxum, Capitalist, Creditcard, Paypal and Wire transfer. If there are enought questions about other payment methods we are happy to intergrate it to our platform. For payments below 1000 USD we advice to use Paxum. Higher amounts most of the time Wire transfer is the best option for both.

What are the fees for our payment methods?

Paypal:
We use 2,5 USD fee per transaction.

Paxum:
Only 1 USD transaction fee.

Wire transfer:
Depends on the amount (avarage of 14.50 USD fee).

Creditcard:
3% Transaction fee

Capitalist:
FREE