CPC stands for Cost Per Click and it defines how much it will cost when a user clicks on your advertisement. When you start a Push campaign you will pay for the click when a user clicks on your push notification. With a Popunder campaign you will pay for every visit...
What is CPM? CPM stands for Cost Per Thousand, also called Cost Per Mile. In the online marketing business its used to denote the price of an advertisement by 1000 visits. When you fill in 3CPM you will pay 3 USD for 1000 visits. So when you bid 3 CPM its also 0,003...
DOI stands for Double Opt-In, which means that the user needs to verify his email after he signs up for an leadgen offer. So after a user is filling in the form he will get an email to verify the subscription. If that user doesn’t verify his email you won’t get the...
SOI stands for Single Opt-In, which means that the users only needs to enter his email for the subscription. That is much more easy to promote for advertisers because it’s not like a DOI that they need to verify their...
In-Page Push traffic looks like the normal push traffic but it’s placed on the website instead of the browser. It looks like a small message or alert that slides into your screen. Small image in-page push message: Bigger image in-page push message: As you can...
The Push Notification technology was introduced to the market in the early 2000s and remains the most important communication channel between the app / website and the user. Nowadays the technology has been further developed for advertising and marketing purposes to a...
