Push notifications are clickable notifications that pop-up on a user their browser or application. Those notifications are used as quick communication channel for companies to send their users a message. Beside that it’s used for advertising. At our push advertising...
Tech support, also known as technical support scam or Microsoft scam is a form of internet fraud. Unfortunately, this is a very common problem in the online marketing industry that Noviclick is very strict about and has a zero tolerance policy against. Criminals...
PPI will stand for Pay Per Install. That’s an advertising model where you will get payed when a user installs the software. For example: $5 PPI means you will get paid 5 dollar per...
CPI stands for Cost Per Install. You will see this term mostly when you run app installs. For example an app has a CPI of $4, so for every install you will get $4. Most apps nowaydays have a CPI including some KPI’s (Key Performance Indicators ). You will get...
RON stand for Run Of Network. That will mean that the advertising campaign will be displayed randomly on the whole network. This will give you as advertiser the best insights of the quality of all publishers that are active on that traffic source. Important is that...
CPA stands for Cost Per Action and will tell you how much you will pay for example an conversion. So that can be a lead, install, mobile subscription, etc. When you are running a CPA campaign you will tell how much you want to pay for a...
